Why Do I Need to Constantly Create Content?

Why Do I Need to Constantly Create Content?

Why Do I Need to Constantly Create Content?

(When millionaires say you need to put 10 or more hours a day into your business for success what should you be doing?)

Getting the attention of potential clients is the easy part. Even a business owner putting in minimum effect can attract a few clients just doing the bare minimum. But putting in the extra effort to keep the ones you attracted engaged is the key to long-term business success. Creating or hiring someone to create ongoing content tailored to your target audience is the difference from those that make a living from what their business generates and those that say they have their own business but have to work a job to make ends meet.

The truth is that the owner of the company you work for knows that success takes a consistent 10 or more hour per day commitment. The labor hours you and your coworkers put in on daily bases is making them millions. Take a minute to think how much your employer affords to pay you and your coworkers per hour everyday… it’s time to wake up if you have any desire to build your own empire. You may think that the CEO sitting at his desk is just some lazy person cracking a whip. Well maybe he or she is cracking a whip but the truth is there not lazy. They are working smart. They have figured out what most never will. They understand how to keep people interested in their product or service. They have mastered relationships.

But here’s where it gets interesting if you do some research online about your company. Only to find that the company you’re working for is lacking a wealth of content, you may soon be out of a job. This more than likely means the owner of the company you work for has been successful doing things the old way. Meaning their business is generated primarily through cold calls, trade shows, and other networking events to meet new clients. Phone conversations, company parties and mailed or emailed holiday greeting cards to keep relationships engaged. These tactics will never completely go out of style, but  Unfortunately smarter Internet-savvy competitors are going to hypnotize their clients with content that will over time win their clients business if they don’t use online supplementation. Even more interesting, the clients that they worked so hard to convince their company was the best will be seduced by a company that literally sat back in a chair and batted their hook and cast a line out into the vast ocean you know of as the Internet.

What bait works best?

Well, first you should take a second to ask yourself what gets your attention. Just like fishermen can analyze and adapt his bate depending what they desire to catch, you can easily evaluate yourself or put yourself in the shoes of whomever your target audience is. If you find this confusing I’d recommend hiring someone to create and manage your content. But I’m going to break this down for you the best I can.

What do people want?

Human nature is not something we can just turn off. So let’s start there. We naturally want to learn. Think about that. Isn’t that why you’re reading this article? You want to better yourself, you want to grow. So wouldn’t it make since to attract people by creating valuable content that relates to your brand? For example, let’s say you sell lemons. I wanted to use this because I’m sure this put a sour taste in your mouth. Now watch this. Did you know that lemons have a wealth of health benefits? Consuming lemons can actually preserve your body longer. Now if I sold lemons and gave you this information, who would you buy your lemons from? Would it be me or the guy who walks up and down the street yelling in a monotone voice lemons! Lemons! Get your lemons! Ok, is it starting to make sense now? A great way to lure your lucky consumers is education.

What’s another human weakness?

People love to do what everyone else is doing. Wouldn’t you agree? If I had several people talking about my brand positively would it get your attention? If the answer is yes then you’d agree that client reviews about how great your product and customer service is could work wonders in attracting clients seeking the same experience?

Share other peoples content?

Let’s not neglect the fact that we all look to our competitors and other businesses for ideas, wisdom, and just plan being nosy. People want to do business with other people. So why not share some of your favorite articles and post. If you are truly a good person what better way to show people then to promote others. Show people that you are a human being and it’s not all about your brand. Show people that you too have learned a thing or two from other great people like yourself. And share the information that you learn on your site so they don’t have to seek it anywhere else.

You have earned the right to promote your product or service.

Now that you have provided so much value to your audience you now can offer your product or service. You have educated, entertained, and inspired. Your audience now knows who your brand is and what it is about. Chances are by at this point they have probably become a fan and followed or subscribed to your content.  Its only right that those who have been indulging in your content at least consider spending there hard earn money with you rather than a brand who they barely know anything about. They will now be interested in what you have to offer. Think about this. Do you pay attention to random sells post or banners on sites you visit? Probably not, you went to that site to learn, be entertained, or just be nosy. Give your audience a reason to come to your website besides spending their money and you will win the trust and respect you deserve.


Written By: Larry “KS” Streeter

Photo credit: Larry “KS” Streeter


How Do I Choose The Right Videographer? (Never get ripped off again.)

How Do I Choose The Right Videographer? (Never get ripped off again.)

“A good video producer can not only create amazing visuals with a large budget. But is also creative enough to produce great imagery with smaller budgets.”

Video production can be expensive. In a world where most of the population has their eyes glued to their smartphones video marketing is an essential investment. So the question I want to answer is, with literally thousands of videographers in every city. How can you choose the perfect video producer up for your specific task? I have heard numerous horror stories from clients. “I booked them and they never showed up”. “They showed up but came extremely late”. “I paid them in full, they showed up, filmed, and I never heard from them again”. You name it; I have heard it. You can never truly be 100% sure of one’s character when choosing a new business partner. But armed with the information I’m going to share with you. You can drastically reduce the possibility of experiencing a match made in hell.

Your mindset is going to determine how you approach the hunt. So let’s start there. Think of choosing a video producer exactly how you would choose a business partner. Especially if the video you’re looking to produce is to market your product or service. Asking the right questions can get you off to a good start. Here is a list of questions that can be asked in screening for a long-term video production partner. Questions are in no particular order.

  • What does your production company do exactly? (and why)

    • Knowing what services the company you’re considering is important. This will let you know is this a “one-stop shop” or will you end up searching for another entity to complete your project.
  • Do you see my vision?

    • After explaining what you’re looking to create, does he or she see your vision? If you are not amazed by the way this video producer explains how they plan to bring your vision to life. You probably are not going to be amazed by the finished product.
  • Is your potential video producer’s commitment to the business as strong as yours?

    • Try to gauge the producer’s work ethic. Do they have a time window in which projects are usually done in? Are they ready to get started right away? Do they own or have immediate access to the gear they need to get your project done?
  • How would he or she handle a difficult situation?

    • Filming is not always done in controlled settings. If what you’re looking to capture requires some problem-solving skills. Such as filming in tight or crowded spaces, or on the move. Make sure your producer has the experience and is equipped to capture quality footage in these situations.
  • What questions do they have for you?

    • Most important of all. Does he or she seem genuinely interested in bringing your vision to life? But also understand what your brand’s image is. Brand image and consistency is what attracts and keeps your audience. Be sure your video producer has enough passion for picking your brain and creating the perfect visual tailored to your brand image.
  • Are they willing to put everything in writing?

    • Having some an agreement of what services provided, total cost, turnaround time about other details of what’s expected from both parties not only protects your business, it protects the other party and keeps you accountable too.
  • What Motivates You?

    • Working with someone who is in video production for the love of the art is an obvious plus. On the other hand, working with someone that does video production only because it pays well can be a reason for you to keep searching.
  • Have you done it before?

    • Finding out if this company or person specializes in the type of video(s) you’re looking to produce is even more important. Yes, it is possible for someone who has never done the type of video you’re looking to create. But always do your research.  Ask for links or samples of projects similar to the one(s) you’re looking to have produced.

Ok after your screening process is complete. There is one more test I’d recommend you give a try. This is an essential test for those looking for a long-term video producer. Give your new hire a small inexpensive project to work on. This is a good idea if this person didn’t come as a referral from a trusted source. Still what works for one person may not work for the other. Think of a project that can be of value to your brand. Better yet be honest with your video producer. Tell them you’d like to do a small project with a set budget and ask if they have a recommendation. This would be the perfect opportunity for your top pick to show you that they paid attention to your reasons for seeking video production. This will give you a glimpse of their creative potential.

I hope this article was helpful in finding your perfect video producer. The world of marketing is constantly evolving. Keep an open mind, be creative, and keep ongoing content to keep your brand relevant. The survival of your brand depends on it.

Written by: Larry “KS” Streeter